B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- sound off play share for Instagram Reels (2025)
80% of Instagram Reels plays happen with the sound turned off.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TrueFuture Media
Primary
Tier B
https://virvid.ai/blog/meta-ai-video-ads-guide-2026-facebook-instagram-formats ↗
Source Article
Meta AI Video Ads Guide 2026: Facebook & Instagram Ad Formats
Meta AI Video Ads Guide 2026: Facebook & Instagram Ad Formats
Meta's AI-powered advertising tools have changed how brands create and optimize video ads on Facebook and Instagram, delivering measurable performance gains that separate early adopters from everyone else.
Table of Contents
- Instagram Re…
Original Research
TrueFuture Media
· Original study ↗
Methodology
TrueFuture Media testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 80% sound off play share. Source: TrueFuture Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-sound-off-80pct
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<blockquote cite="https://lighthousedata.io/data/reels-sound-off-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- sound off play share for Instagram Reels<br><small>Source: TrueFuture Media (2025) · <a href="https://lighthousedata.io/data/reels-sound-off-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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