B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- reach differential for Instagram Reels (2025)
Instagram Reels reach approximately 50% more non-followers on average than static feed posts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instagram for Business
Primary
Tier C
https://fivebbc.com/blog/ready-to-start-selling-on-instagram-a-useful-guide-for-business/ ↗
Source Article
How to Sell on Instagram: Step-by-Step Guide
Learning how to sell on Instagram starts with setting up a free Instagram Shop through Meta Commerce Manager, tagging products in your posts and Reels, and driving purchases through Instagram Checkout, DMs, or your linked website. With over 3 billion monthly active users and native commerce tools bu…
Original Research
Instagram for Business
· Original study ↗
Methodology
Cited from Instagram for Business (2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 50% reach differential. Source: Instagram for Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-reach-vs-feed-posts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reels-reach-vs-feed-posts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- reach differential for Instagram Reels<br><small>Source: Instagram for Business (2025) · <a href="https://lighthousedata.io/data/reels-reach-vs-feed-posts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.