B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- share of engagement time for Instagram Reels (2025)
Reels account for 30% of the engagement time on Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://insights.topkee.com.sg/dynamic/facebook-multi-format-ad-strategies ↗
Source Article
Master Multi-Format Facebook Ads to Boost Conversions | Topkee
Singapore
A recent study commissioned by Meta from The Linux Foundation Research reveals a sea change in how enterprises are leveraging AI. With 89% of AI-adopting organizations using open source models like Llama, the economic impact is profound. It's not just about cost savings, it's about democra…
Original Research
Meta
· Original study ↗
Methodology
Internal Meta data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 30% share of engagement time. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-instagram-engagement-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reels-instagram-engagement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of engagement time for Instagram Reels<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/reels-instagram-engagement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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