B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- reels watch time increase facebook for Watch time in the Reels video player on Facebook (after launch of new large AI recommendation model) (Q2 2022)
Meta observed a 15% increase in watch time in the Reels video player on Facebook after launching a new large AI recommendation model.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://b2webstudios.com/zuckerberg-says-that-meta-plans-to-double-the-amount-of-ai-recommended-cont… ↗
Source Article
Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds - B2 Web Studios
If you don’t like all those recommended posts from people and profiles that you don’t follow polluting your Instagram feed, then you’re probably not going to like what Meta had to say about them in today’s earnings announcement. Meta today posted a downbeat earnings result, with lower than expected …
Original Research
Meta
· Original study ↗
Methodology
Increase attributed to launch of a new large AI model for recommendations; reported by Zuckerberg on Meta's Q2 2022 earnings call
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Watch time in the Reels video player on Facebook (after launch of new large AI recommendation model): 15% reels watch time increase facebook. Source: Meta (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-facebook-watch-time-ai-increase
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<blockquote cite="https://lighthousedata.io/data/reels-facebook-watch-time-ai-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- reels watch time increase facebook for Watch time in the Reels video player on Facebook (after launch of new large AI recommendation model)<br><small>Source: Meta (Q2 2022) · <a href="https://lighthousedata.io/data/reels-facebook-watch-time-ai-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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