B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- engagement lift vs traditional ig video for Instagram Reels (US pro sports teams) (2025)
Instagram Reels delivered up to 67% more engagement than traditional Instagram videos across US pro sports teams.
- Reported as up to 67% in some cases, particularly in leagues like the NFL
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conviva
Primary
Tier B
https://weknowvideo.com.au/2022/03/instagram-reels-is-the-format-a-fit-for-your-brand/ ↗
Source Article
Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know - We Know Video
Instagram Reels has gone from TikTok dupe to Meta’s golden child—and it’s not slowing down anytime soon. As of 2025, Reels are driving major growth on both Instagram and Facebook, becoming the fastest-growing content format across Meta platforms. The question is: should your business jump on the Ree…
Original Research
Conviva
· Original study ↗
Methodology
Conviva analysis of Instagram Reels vs traditional IG video for US pro sports teams; range reported as 'up to 67%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels (US pro sports teams): 67% engagement lift vs traditional ig video. Source: Conviva (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-engagement-lift-conviva
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<blockquote cite="https://lighthousedata.io/data/reels-engagement-lift-conviva" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- engagement lift vs traditional ig video for Instagram Reels (US pro sports teams)<br><small>Source: Conviva (2025) · <a href="https://lighthousedata.io/data/reels-engagement-lift-conviva" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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