B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.68%
9.68% -- stream share for Hamilton (Disney+) (2020)
According to Reelgood, Hamilton accounted for 9.68% of streams among the top 20 streaming titles.
- Reelgood measures streams as a percentage of top 20 streams among its user base (approx. 2 million users)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.68%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reelgood
Primary
Tier B
https://entertainmentstrategyguy.com/2020/09/21/1-2-million-folks-bought-mulan-in-the-us-during-its-… ↗
Source Article
1.2 Million Folks Bought Mulan in the US During It's Opening Weeknd: The (Not) Definitive Analysis of Disney’s Mulan Experiment - Entertainment Strategy Guy
How many folks bought Mulan?
That’s the buzziest question in the streaming wars right now.
Since we don’t know, we’re left to pick at the analytics tea leaves. Fortunately, as each day passes, we’ve got more tea leaves to pick through.
(Partly, the question is relevant because it gets to the buzzies…
Original Research
Reelgood
· Original study ↗
Methodology
Reelgood data, streams as percentage of top 20 streams; Reelgood claims 2 million users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hamilton (Disney+): 9.68% stream share. Source: Reelgood (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reelgood-hamilton-stream-share-2020
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<blockquote cite="https://lighthousedata.io/data/reelgood-hamilton-stream-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.68%</strong> -- stream share for Hamilton (Disney+)<br><small>Source: Reelgood (2020) · <a href="https://lighthousedata.io/data/reelgood-hamilton-stream-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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