B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- budget waste share for Uncoordinated retargeting campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ad Leverage
Primary
Tier B
https://adleverage.com/blog/display-ads-vs-paid-social-retargeting-how-to-split-the-job ↗
Source Article
Display Ads vs paid social retargeting: How to split the job
Most paid media teams run retargeting on both Google Display and paid social (Meta, LinkedIn, etc.) without a clear plan for what each channel should do. The result is overlap, frequency fatigue, and budget waste. The same user sees your banner on a news site, then the same message on Instagram, the…
Original Research
Ad Leverage
· Original study ↗
Methodology
Agency estimate of wasted retargeting budget; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Uncoordinated retargeting campaigns: 20% budget waste share. Source: Ad Leverage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/redundant-retargeting-budget-waste
HTML Embed
<blockquote cite="https://lighthousedata.io/data/redundant-retargeting-budget-waste" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- budget waste share for Uncoordinated retargeting campaigns<br><small>Source: Ad Leverage (2026) · <a href="https://lighthousedata.io/data/redundant-retargeting-budget-waste" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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