B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of checkout redesigns hurting conversions for checkout redesigns (2025)
Roughly 50% of checkout redesigns negatively impact conversion rates.
- Rough estimate shared by Peep Laja (CXL) during an interview
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CXL / Peep Laja
Primary
Tier C
https://kirro.io/checkout-optimization-best-practices ↗
Source Article
9 Checkout Optimization Best Practices (Data-Backed)
The average ecommerce checkout loses over half its shoppers before they finish paying. Baymard Institute found that better checkout design alone can lift conversions by 35%. And yet 65% of the top ecommerce sites still score “mediocre or worse” at checkout.
That means most stores are leaving money o…
Original Research
CXL / Peep Laja
· Original study ↗
Methodology
Peep Laja (CXL) interview on eCommerce Fuel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
checkout redesigns: 50% share of checkout redesigns hurting conversions. Source: CXL / Peep Laja (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/redesigns-hurt-conversion-50
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<blockquote cite="https://lighthousedata.io/data/redesigns-hurt-conversion-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of checkout redesigns hurting conversions for checkout redesigns<br><small>Source: CXL / Peep Laja (2025) · <a href="https://lighthousedata.io/data/redesigns-hurt-conversion-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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