B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- median upvote score lift for Reddit video posts vs text posts (2026-03)
Video posts outperformed text/self posts by 78% in median score on r/all.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026-03
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upvote
Primary
Tier B
https://upvote.net/blog/reddit-upvote-study ↗
Source Article
What Gets Upvoted on Reddit? 1,000-Post Study
What Gets Upvoted on Reddit? We Analyzed 1,000 Posts to Find Out
Table of Contents▼
- The Dataset at a Glance
- Key Findings Summary
- Finding #1: Video Wins, But External Links Are the Sleeper
- Finding #2: Subreddit Size Is the Strongest Predictor of Score
- Finding #3: Timing Creates a 7x Differe…
Original Research
Upvote
· Original study ↗
Methodology
Crawl of top 1,000 hot posts from r/all on March 11, 2026; median score comparison by post format
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit video posts vs text posts: 78% median upvote score lift. Source: Upvote (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-video-vs-text-median-score
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<blockquote cite="https://lighthousedata.io/data/reddit-video-vs-text-median-score" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- median upvote score lift for Reddit video posts vs text posts<br><small>Source: Upvote (2026-03) · <a href="https://lighthousedata.io/data/reddit-video-vs-text-median-score" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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