B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of users downvoting perceived marketing content for Reddit users (2025)
73% of Reddit users report downvoting content they perceive as marketing-driven, even when that content is factually useful.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier C
https://upvote.net/blog/reddit-self-promotion ↗
Source Article
Reddit Self-Promotion Rules: Promote Safely
Reddit Self-Promotion Rules: How to Promote Without Getting Banned
Table of Contents▼
- What Are Reddit's Official Self-Promotion Rules?
- What Unwritten Self-Promotion Rules Actually Matter?
- How Do Self-Promotion Rules Vary by Subreddit?
- How to Build a Promotional Account That Doesn't Get Flagg…
Original Research
Buffer
· Original study ↗
Methodology
Cited from Buffer's social media research; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit users: 73% share of users downvoting perceived marketing content. Source: Buffer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-users-downvote-marketing-content-73
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<blockquote cite="https://lighthousedata.io/data/reddit-users-downvote-marketing-content-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of users downvoting perceived marketing content for Reddit users<br><small>Source: Buffer (2025) · <a href="https://lighthousedata.io/data/reddit-users-downvote-marketing-content-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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