B
Evidence Grade B
Safe to Cite
Current
6
6 -- roas increase for Reddit ads added to TV campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (7)
Emarketer
Primary
Tier A
https://www.emarketer.com/content/reddit-delivers-on-ad-campaigns-drives-purchase-decisions ↗
Source Article
Reddit delivers on ad campaigns and drives purchase decisions
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Original Research
Emarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit ads added to TV campaigns: 6 roas increase. Source: Emarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-tv-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reddit-tv-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- roas increase for Reddit ads added to TV campaigns<br><small>Source: Emarketer (2026) · <a href="https://lighthousedata.io/data/reddit-tv-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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