B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63.2%
63.2% -- share of branded search reddit threads negative for Reddit (2025)
63.2% of Reddit threads ranking for branded search queries are negative.
- Cites unnamed 'studies'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
superpower.social
Primary
Tier C
https://superpower.social/blogs/negative-comments-on-reddit-about-brand-reputation-and-response-stra… ↗
Source Article
Negative Reddit Comments About Your Brand | Superpower Blog
September 2, 2026
They were getting hundreds of comments a week and replying to about 40 of them. This case study covers what changed when Superpower stopped letting the rest go unanswered.
Oct 3, 2025
16 min
When brands discover negative comments about them on Reddit, quick and strategic responses …
Original Research
superpower.social
· Original study ↗
Methodology
Cited as 'Studies show' — original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit: 63.2% share of branded search reddit threads negative. Source: superpower.social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-negative-branded-threads-63-2
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<blockquote cite="https://lighthousedata.io/data/reddit-negative-branded-threads-63-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.2%</strong> -- share of branded search reddit threads negative for Reddit<br><small>Source: superpower.social (2025) · <a href="https://lighthousedata.io/data/reddit-negative-branded-threads-63-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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