B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of professionals valuing reddit data for social listening professionals (2022)
70% of social listening professionals consider Reddit data to be a valuable source of insights.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Intelligence Lab
Primary
Tier B
https://www.insightios.com/blog/reddit-vs-focus-groups ↗
Source Article
Reddit vs. Focus Groups: Which One Gets You More Honest Feedback?
GummySearch, the tool most DTC founders used to research Reddit, shut down in November 2025. And a traditional focus group still costs the same $15,000 it always has, with the same 6-8 week timeline. Something about that doesn't quite add up.
Focus groups are the "proper" way to do customer research…
Original Research
Social Intelligence Lab
· Original study ↗
Methodology
Cited from Social Intelligence Lab, State of Social Listening, 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social listening professionals: 70% share of professionals valuing reddit data. Source: Social Intelligence Lab (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-data-value-social-listening-pros
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<blockquote cite="https://lighthousedata.io/data/reddit-data-value-social-listening-pros" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of professionals valuing reddit data for social listening professionals<br><small>Source: Social Intelligence Lab (2022) · <a href="https://lighthousedata.io/data/reddit-data-value-social-listening-pros" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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