B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- ai content generation adoption rate for US REALTORS (2025)
46% of REALTORS use AI-generated content for tasks such as listing descriptions.
- Cited secondhand from NAR 2025 Technology Survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of REALTORS
Primary
Tier C
https://listingbooster.ai/blog/real-estate-brokerage-content-automation-tool ↗
Source Article
Mastering Your Real Estate Brokerage Content Automation Tool
Mastering Your Real Estate Brokerage Content Automation Tool
ListingBooster TeamApril 16, 202618 min read
46% of REALTORS® now use AI-generated content for tasks like listing descriptions, making AI content generation the fourth most prevalent digital tool among agents, according to the National Ass…
Original Research
National Association of REALTORS
· Original study ↗
Methodology
National Association of REALTORS' 2025 Technology Survey, cited secondhand in a ListingBooster.ai vendor blog. Article also notes AI content generation ranks as the fourth most prevalent digital tool among agents.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US REALTORS: 46% ai content generation adoption rate. Source: National Association of REALTORS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/realtors-ai-content-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/realtors-ai-content-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- ai content generation adoption rate for US REALTORS<br><small>Source: National Association of REALTORS (2025) · <a href="https://lighthousedata.io/data/realtors-ai-content-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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