C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
3.2%
3.2% -- organic conversion rate for real estate organic search (2025)
In real estate, organic search converts at around 3.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Agency Network
Primary
Tier B
https://360lawfirmmarketer.com/real-estate-ppc-in-2025-why-agencies-are-more-important-than-ever/ ↗
Source Article
Real Estate PPC in 2025: Why Agencies Are More Important Than Ever
If paid ads felt tricky a few years ago, 2025 upped the difficulty level. Buyers are discovering homes through AI‑generated summaries at the top of search, swiping through short videos on their phones, and bouncing between platforms in seconds. The winners aren’t the loudest advertisers, they’re the…
Original Research
Digital Agency Network
· Original study ↗
Methodology
Digital Agency Network's industry roll-ups
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
real estate organic search: 3.2% organic conversion rate. Source: Digital Agency Network (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-ppc-2025-organic-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-estate-ppc-2025-organic-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.2%</strong> -- organic conversion rate for real estate organic search<br><small>Source: Digital Agency Network (2025) · <a href="https://lighthousedata.io/data/real-estate-ppc-2025-organic-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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