B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
2.4%
2.4% -- organic conversion rate for B2B websites (2025)
According to Martal Group's 2025 B2B conversion rate statistics, the average organic conversion rate is approximately 2.4%.
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Lighthouse Research Team
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Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martal Group
Primary
Tier C
https://maintouch.com/blogs/calculate-roi-seo ↗
Source Article
Calculate SEO ROI: Full Guide (September 2026)
How to Calculate the ROI of SEO: Complete Guide (September 2026)
By Bennett Cohen
Get Maintouch
Turn search and AI visibility work into a repeatable growth system.
Stop calculating SEO ROI like you're selling t-shirts. The traditional formula assumes people find your blog and immediately swipe their…
Original Research
Martal Group
· Original study ↗
Methodology
Martal Group B2B conversion rate statistics cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B websites: 2.4% organic conversion rate. Source: Martal Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-organic-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-organic-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> -- organic conversion rate for B2B websites<br><small>Source: Martal Group (2025) · <a href="https://lighthousedata.io/data/b2b-organic-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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