B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$50
$50 -- cost per call for real estate direct mail campaigns (2025)
The typical cost-per-call (or cost-per-lead) for real estate direct mail campaigns ranges from $50 to $200.
- Represents the lower bound of a typical range ($50-$200)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$50
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yellow Letter
Primary
Tier C
https://yellowletter.com/how-to-measure-response-rate-from-direct-mail/ ↗
Source Article
How to measure direct mail response rate — and why most operators get it wrong | Yellow Letter
The list is the treasure map. Bad map equals bad ROI.
Before any of the math below — internalize this. A great letter to a bad list flops. A mediocre letter to a great list works. The list is the treasure map; the mail is the shovel. A sharp shovel digging in an empty field still finds nothing. Oper…
Original Research
Yellow Letter
· Original study ↗
Methodology
Typical range stated by vendor; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
real estate direct mail campaigns: $50 cost per call. Source: Yellow Letter (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-direct-mail-cpc-range
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<blockquote cite="https://lighthousedata.io/data/real-estate-direct-mail-cpc-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50</strong> -- cost per call for real estate direct mail campaigns<br><small>Source: Yellow Letter (2025) · <a href="https://lighthousedata.io/data/real-estate-direct-mail-cpc-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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