B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- cost per click year over year growth for Real estate industry Google Ads (US) (2026)
Google Ads cost per click for the real estate industry in the US grew by approximately 27% year over year between April 2025 and March 2026.
- The source notes this is an approximate increase
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
13,474
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream by LocaliQ
Primary
Tier A
https://www.interteammarketing.com/blog/cpc-inflation-guide?ref=editions.culturecraft.com ↗
Source Article
What Causes CPC Inflation + 4 Ways to Respond
4 Reasons For CPC Inflation & How To Respond
Overview
Is there a word that generates more anxiety than inflation?
It’s a term that refers to rising prices and diminishing quality of life. And it seems that even our precious cost per click isn’t safe from it.
According to WordStream by LocaliQ’s 2026…
Original Research
WordStream by LocaliQ
· Original study ↗
Methodology
Year-over-year CPC change from WordStream 2026 Google Ads Benchmarks (13,474 US search campaigns)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Real estate industry Google Ads (US): 27% cost per click year over year growth. Source: WordStream by LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-cpc-yoy-growth-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-estate-cpc-yoy-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- cost per click year over year growth for Real estate industry Google Ads (US)<br><small>Source: WordStream by LocaliQ (2026) · <a href="https://lighthousedata.io/data/real-estate-cpc-yoy-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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