B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- share of real estate agents using facebook for real estate agents (2026)
90% of real estate agents actively use Facebook for listings, testimonials, and targeted ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors (NAR)
Primary
Tier C
https://listingbooster.ai/blog/social-media-content-calendar-for-listing-agents ↗
Source Article
Social Media Content Calendar for Listing Agents: 2026 Plan
Social Media Content Calendar for Listing Agents: 2026 Plan
ListingBooster TeamApril 11, 202618 min read
You’re busy, the listing is live, the open house starts soon, and your social feed is empty again.
That’s how most listing agents end up posting. One rushed photo. One vague caption. One last-min…
Original Research
National Association of Realtors (NAR)
· Original study ↗
Methodology
NAR research cited by ListingBooster.ai blog; original survey methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
real estate agents: 90% share of real estate agents using facebook. Source: National Association of Realtors (NAR) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-agents-facebook-usage-90
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<blockquote cite="https://lighthousedata.io/data/real-estate-agents-facebook-usage-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of real estate agents using facebook for real estate agents<br><small>Source: National Association of Realtors (NAR) (2026) · <a href="https://lighthousedata.io/data/real-estate-agents-facebook-usage-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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