B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29,000,000
29,000,000 -- campaign total views for Reading.com micro-influencer campaign (Instagram and TikTok) (2026)
Reading.com's hybrid micro-influencer campaign across Instagram and TikTok generated 29 million total views across organic and paid channels over nine months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29,000,000
Unit
Count
Data Vintage
2026
Entity
Sample Size
334
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMT
Primary
Tier A
https://amt.ai/blog/micro-influencer-marketing ↗
Source Article
Micro Influencers Marketing: Why Brands Are Investing in Smaller Creators
Original Research
AMT
· Original study ↗
Methodology
First-party case study of a hybrid micro-influencer program (gifting, sponsored posts, paid media repurposing) run by AMT over nine months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reading.com micro-influencer campaign (Instagram and TikTok): 29,000,000 campaign total views. Source: AMT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reading-com-micro-influencer-campaign-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reading-com-micro-influencer-campaign-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29,000,000</strong> -- campaign total views for Reading.com micro-influencer campaign (Instagram and TikTok)<br><small>Source: AMT (2026) · <a href="https://lighthousedata.io/data/reading-com-micro-influencer-campaign-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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