B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- percentage of readers who never make it past the headline for online content readers (2021)

2021  · Moz

According to Moz, 80% of readers never make it past the headline.

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Attribution: Moz View source
Lighthouse Research Team
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Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
online content readers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Moz Primary Tier C
https://www.stiddle.com/blog/increase-ctr-facebook-ads ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Stiddle | Blog | #1 Guide: How To Increase CTR On Facebook Ads With Offers
This article will be focused on using offers to increase CTR (click-through rate) for your Facebook Ads campaign. Make your business shine! Introduction This article will be focused on using offers to increase CTR (click-through rate) for your Facebook Ads campaign. We will review how each aspect of…
Original Research
Moz · Original study ↗

Cited from Moz article

Methodology documented
Industrymarketing
Plain Text
online content readers: 80% percentage of readers who never make it past the headline. Source: Moz (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/readers-never-past-headline
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<blockquote cite="https://lighthousedata.io/data/readers-never-past-headline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- percentage of readers who never make it past the headline for online content readers<br><small>Source: Moz (2021) · <a href="https://lighthousedata.io/data/readers-never-past-headline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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