B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- share always reading favorite brand emails for email consumers (2019)

Name: Share Always Reading Favorite Brand Emails Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2019 · ExactTarget

70% of respondents claim they always read emails from their favorite businesses.

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Attribution: ExactTarget View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2019

Entity

email consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ExactTarget Primary Tier C

https://vanguardonlinemarketing.com/email-marketing-2/ ↗

Confidence: 23/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Email Marketing - Vanguard Online Marketing, LLC

Email Marketing Services for Your Business More traffic to your website implies more leads, and if done properly, these leads convert to consumers, increasing your income. Are you curious about how you can accomplish this for your company? Vanguard Online Marketing can develop a unique email marketi…

Original Research

ExactTarget · Original study ↗

Methodology

Cited to ExactTarget

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers Channelemail

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Plain Text

email consumers: 70% share always reading favorite brand emails. Source: ExactTarget (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/read-favorite-business-emails-70

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<blockquote cite="https://lighthousedata.io/data/read-favorite-business-emails-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share always reading favorite brand emails for email consumers<br><small>Source: ExactTarget (2019) · <a href="https://lighthousedata.io/data/read-favorite-business-emails-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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