B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.72%
0.72% -- campaign roi for Royal British Legion WW1 centenary door drop campaign (2014)
The Royal British Legion WW1 centenary door drop campaign achieved an ROI of 0.72%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.72%
Unit
Percentage
Data Vintage
2014
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketreach / Royal British Legion
Primary
Tier B
https://www.marketreach.co.uk/case-studies/door-drop-connecting-past-and-present-delivered-donations ↗
Source Article
A door drop connecting past and present delivered donations
Original Research
Marketreach / Royal British Legion
· Original study ↗
Methodology
Door drop campaign ROI, 140% above industry norm
Methodology documented
Segmentation
IndustryNon-profit
RegionGB
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Royal British Legion WW1 centenary door drop campaign: 0.72% campaign roi. Source: Marketreach / Royal British Legion (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rbl-door-drop-roi-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rbl-door-drop-roi-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.72%</strong> -- campaign roi for Royal British Legion WW1 centenary door drop campaign<br><small>Source: Marketreach / Royal British Legion (2014) · <a href="https://lighthousedata.io/data/rbl-door-drop-roi-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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