C
Evidence Grade C
Use with Hedging
Current
69%
69% -- brand recall rate for rational ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IPA dataBANK
Primary
Tier A
https://www.dollarpocket.com/emotional-advertising-effectiveness/ ↗
Source Article
Emotional Advertising Effectiveness: Why 31% Success vs 16% Rational Ads
Emotional advertising effectiveness delivers 31% profitability boost compared to just 16% for rational campaigns, according to IPA dataBANK research. This comprehensive analysis reveals that emotional marketing campaigns consistently outperform feature-focused advertising across demographics, with o…
Original Research
IPA dataBANK
· Original study ↗
Methodology
IPA dataBANK research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
rational ads: 69% brand recall rate. Source: IPA dataBANK (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rational-ad-recall-ipa-databank
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rational-ad-recall-ipa-databank" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- brand recall rate for rational ads<br><small>Source: IPA dataBANK (2026) · <a href="https://lighthousedata.io/data/rational-ad-recall-ipa-databank" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.