B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18,000,000
18,000,000 -- campaign video views for Dodge RAM (2013)
The Dodge RAM 'Farmer' commercial generated over 18 million views on ramtrucks.com.
- Views specifically at ramtrucks.com, with millions more on other sites like YouTube
- Generated 'over' 18 million views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18,000,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chrysler
Primary
Tier B
http://www.wordswords.com.au/2013/02/spellbinding-words-written-to-the-farmer-in-us-all/ ↗
Source Article
Spellbinding words written to the farmer in us all
Original Research
Chrysler
· Original study ↗
Methodology
Video view counts reported via Chrysler media release for the Super Bowl 'Farmer' campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dodge RAM: 18,000,000 campaign video views. Source: Chrysler (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ram-farmer-video-views-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ram-farmer-video-views-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,000,000</strong> -- campaign video views for Dodge RAM<br><small>Source: Chrysler (2013) · <a href="https://lighthousedata.io/data/ram-farmer-video-views-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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