B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- conversion loss per second of page load delay for ecommerce websites (2023)
According to Radware, each additional second of page load time causes a 7% loss in conversions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Radware
Primary
Tier B
https://eastsideco.com/blog/Heat-mapping-how-enhance-user-experience?utm_source=ShopifyPlusPartnerDi… ↗
Source Article
Heat mapping and how to improve user experience | Eastside Co
One thing that will drive customers away from your site, your products, and will divert their attention to your competitors is bad UX.
User experience (UX) is the journey a customer takes through your website. A good customer journey - a great user experience - is the key to customers converting. Yo…
Original Research
Radware
· Original study ↗
Methodology
Radware research on page load time impact, as cited by Eastside Co; figure is per additional second of load time. Undated in source; publication year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce websites: 7% conversion loss per second of page load delay. Source: Radware (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radware-conversions-lost-per-second-delay
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<blockquote cite="https://lighthousedata.io/data/radware-conversions-lost-per-second-delay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss per second of page load delay for ecommerce websites<br><small>Source: Radware (2023) · <a href="https://lighthousedata.io/data/radware-conversions-lost-per-second-delay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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