B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- share rating music most important when choosing station for Australian radio listeners (Q1 2018)
88% of Australian radio listeners cited music as one of the most important factors when choosing a radio station to listen to during summer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
Q1 2018
Entity
Sample Size
1,200
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier A
http://www.commercialradio.com.au/content/mediareleases/2018/2018-02-21-radio-listening-heats-up-ove… ↗
Source Article
Radio listening heats up over summer
Radio listening plays an important role in listeners’ lives over the summer period with nearly 9 out of 10 radio listeners tuning in to as much or more radio. For the second year running, radio audience measurement company, GfK, conducted a survey during summer which found radio continues to engage …
Original Research
GfK
· Original study ↗
Methodology
GfK Radio Insights Summer Listening survey
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Channelradio
Cite this stat
Plain Text
Australian radio listeners: 88% share rating music most important when choosing station. Source: GfK (Q1 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-station-choice-music-summer-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-station-choice-music-summer-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share rating music most important when choosing station for Australian radio listeners<br><small>Source: GfK (Q1 2018) · <a href="https://lighthousedata.io/data/radio-station-choice-music-summer-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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