B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- weekly reach rate for Commercial radio (25-39 year olds Australia) (2018)
In 2018, commercial radio reached 78% of 25-39 year olds in Australia's major capital cities each week.
- Based on an average of eight metropolitan radio surveys conducted in the five major capital cities.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
60,000
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Commercial Radio Australia
Primary
Tier A
http://www.commercialradio.com.au/content/mediareleases/2019/2019-01-21-commercial-radio-audiences-a… ↗
Source Article
Commercial radio audiences at all-time highs
Commercial radio audiences reached an all-time high in 2018 and have grown by 12% over the past five years and by 22% over the past decade, according to Commercial Radio Australia’s annual listening summary.
The data showed more than 10.7 million people tuned in to commercial radio each week in the …
Original Research
Commercial Radio Australia
· Original study ↗
Methodology
GfK metropolitan radio surveys 2018
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Channelevents
Cite this stat
Plain Text
Commercial radio (25-39 year olds Australia): 78% weekly reach rate. Source: Commercial Radio Australia (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-reach-25-39-2018
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<blockquote cite="https://lighthousedata.io/data/radio-reach-25-39-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- weekly reach rate for Commercial radio (25-39 year olds Australia)<br><small>Source: Commercial Radio Australia (2018) · <a href="https://lighthousedata.io/data/radio-reach-25-39-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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