B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- weekly reach rate for traditional broadcast radio (US) (2017)
Nearly 93% of Americans tune in to traditional broadcast radio each week.
- Source states 'nearly 93%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://pushbuttonproductions.com/blog/drivers-cant-live-without-internet-radio/ ↗
Source Article
Drivers Can’t Live Without Internet Radio | Push Button Productions
This just in: 82% of people would not buy a car without radio. And now 75% of new cars have connectivity to internet radio via mobile phones. Newer cars are coming out with more and more options for streaming music.
Internet Radio
And when drivers are home, smart speakers like Alexa and Amazon Echo …
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen audience research as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional broadcast radio (US): 93% weekly reach rate. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-weekly-broadcast-radio-reach-nielsen
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<blockquote cite="https://lighthousedata.io/data/americans-weekly-broadcast-radio-reach-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- weekly reach rate for traditional broadcast radio (US)<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/americans-weekly-broadcast-radio-reach-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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