B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- campaign reach increase for AM/FM radio plus digital campaigns (2025)
Integrating digital components with AM/FM radio advertising can lead to a 24% increase in campaign reach among adults aged 25-54.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://maxmediallc.com/company-news/the-powerhouse-combo-radio-advertising-and-digital-marketing/ ↗
Source Article
The Powerhouse Combo: Radio Advertising and Digital Marketing
In today’s multifaceted marketing landscape, integrating traditional media like AM/FM radio with digital strategies has proven to be a potent combination for advertisers. This synergy not only amplifies brand reach but also enhances engagement and conversion rates.
The Power of AM/FM Radio in Advert…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen analysis on integrating digital with AM/FM radio advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AM/FM radio plus digital campaigns: 24% campaign reach increase. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-digital-reach-24
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<blockquote cite="https://lighthousedata.io/data/radio-digital-reach-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- campaign reach increase for AM/FM radio plus digital campaigns<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/radio-digital-reach-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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