B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- radio market share for Radio Citizen (Q4 2025)
Radio Citizen held approximately 17% market share in Kenya according to the IPSOS Kenya Audience Measurement Survey for Q4 2025.
- Market share is stated as approximately 17%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPSOS
Primary
Tier B
https://news.broadcastmediaafrica.com/2026/02/09/kenya-radio-citizen-and-radio-jambo-compete-for-dom… ↗
Source Article
Kenya: Radio Citizen And Radio Jambo Compete For Dominance In Rural And Urban Areas - Broadcast Media Africa
Kenya’s radio landscape is undergoing significant changes as Radio Jambo and Radio Citizen vie for audience supremacy. Recent surveys show that Radio Jambo, owned by the Radio Africa Group, is narrowing the gap with Radio Citizen, which has long been a favourite among listeners.
An IPSOS and GeoPoll…
Original Research
IPSOS
· Original study ↗
Methodology
IPSOS Kenya Audience Measurement Survey, fourth quarter 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Radio Citizen: 17% radio market share. Source: IPSOS (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-citizen-market-share-q4-2025
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<blockquote cite="https://lighthousedata.io/data/radio-citizen-market-share-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- radio market share for Radio Citizen<br><small>Source: IPSOS (Q4 2025) · <a href="https://lighthousedata.io/data/radio-citizen-market-share-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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