B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- llm response citation rate for RACV My Melbourne Road campaign (2026)
RACV's My Melbourne Road campaign was cited in 16% of LLM responses six months after its launch.
- Measured six months after launch while having zero presence in traditional media over the same period
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
957
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Medianet
Primary
Tier A
https://www.medianet.com.au/blog/top-4-findings-from-opening-the-black-box-phase-2-report ↗
Source Article
Top 4 Findings from Opening the Black Box Phase 2 report
Opening the Black Box Phase 2 is here, and this time we get more inquisitive than before.
In Phase 2 of Medianet's pilot research, we dive into how LLM’s are shaping and influencing brand reputation like never before, making it an impossible channel for comms professionals to ignore.
Where Phase 1 s…
Original Research
Medianet
· Original study ↗
Methodology
Campaign launched October 2025; cited in 16% of LLM responses six months later with zero traditional media presence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RACV My Melbourne Road campaign: 16% llm response citation rate. Source: Medianet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/racv-campaign-llm-citation-16-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/racv-campaign-llm-citation-16-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- llm response citation rate for RACV My Melbourne Road campaign<br><small>Source: Medianet (2026) · <a href="https://lighthousedata.io/data/racv-campaign-llm-citation-16-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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