B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- share of admissions for R-rated films (2023)
R-rated movies accounted for 22% of all movie admissions in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The People Platform (Stagwell Marketing Cloud)
Primary
Tier A
https://www.themarketingcloud.com/blog/2023-gave-us-reasons-to-be-optimistic-about-the-film-industry ↗
Source Article
2023 gave us reasons to be optimistic about the film industry
April 9, 2024
The data shows that streaming isn’t killing off the IRL theater experience just yet
MediaIs Hollywood in peril? How many people actually trek to the movie theaters on a Friday night, rather than hibernating to binge-watch three seasons of Love Is Blind?
Welcome to the 2023 State of Cin…
Original Research
The People Platform (Stagwell Marketing Cloud)
· Original study ↗
Methodology
Up from 19% the previous year
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
R-rated films: 22% share of admissions. Source: The People Platform (Stagwell Marketing Cloud) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/r-rated-admissions-share-2023
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<blockquote cite="https://lighthousedata.io/data/r-rated-admissions-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of admissions for R-rated films<br><small>Source: The People Platform (Stagwell Marketing Cloud) (2023) · <a href="https://lighthousedata.io/data/r-rated-admissions-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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