B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- share of admissions for PG and PG-13 films (2023)
In 2023, 77% of all cinema admissions were for either PG or PG-13 titles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The People Platform (Stagwell Marketing Cloud)
Primary
Tier A
https://www.themarketingcloud.com/blog/2023-gave-us-reasons-to-be-optimistic-about-the-film-industry ↗
Source Article
2023 gave us reasons to be optimistic about the film industry
April 9, 2024
The data shows that streaming isn’t killing off the IRL theater experience just yet
MediaIs Hollywood in peril? How many people actually trek to the movie theaters on a Friday night, rather than hibernating to binge-watch three seasons of Love Is Blind?
Welcome to the 2023 State of Cin…
Original Research
The People Platform (Stagwell Marketing Cloud)
· Original study ↗
Methodology
The People Platform 2023 State of Cinema Report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
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PG and PG-13 films: 77% share of admissions. Source: The People Platform (Stagwell Marketing Cloud) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pg-pg13-admissions-share-2023
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<blockquote cite="https://lighthousedata.io/data/pg-pg13-admissions-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of admissions for PG and PG-13 films<br><small>Source: The People Platform (Stagwell Marketing Cloud) (2023) · <a href="https://lighthousedata.io/data/pg-pg13-admissions-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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