B Evidence Grade B Safe to Cite Current

$1 -- cost per install for QuizUp non-incentivized user acquisition (Fiksu campaign) (2026)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · MMA Global (Mobile Marketing Association)

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Attribution: MMA Global (Mobile Marketing Association) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2026

Entity

QuizUp non-incentivized user acquisition (Fiksu campaign)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MMA Global (Mobile Marketing Association) Primary Tier A

https://mmaglobal.com/casestudies/no-question-about-it-plain-vanilla-games-partners-fiksu-jump-start… ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

No Question About It: Plain Vanilla Games Partners with Fiksu to Jump Start QuizUp's Virality

Original Research

MMA Global (Mobile Marketing Association) · Original study ↗

Methodology

Reported as well below the industry average for non-incentivized traffic

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

QuizUp non-incentivized user acquisition (Fiksu campaign): $1 cost per install. Source: MMA Global (Mobile Marketing Association) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quizup-cost-per-install-non-incentivized

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<blockquote cite="https://lighthousedata.io/data/quizup-cost-per-install-non-incentivized" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- cost per install for QuizUp non-incentivized user acquisition (Fiksu campaign)<br><small>Source: MMA Global (Mobile Marketing Association) (2026) · <a href="https://lighthousedata.io/data/quizup-cost-per-install-non-incentivized" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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