B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- sales decrease for ads using questions (nervous or excited shoppers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ariyh (Science Says)
Primary
Tier B
https://app.sciencesays.com/archive?ref=benjaminach.fr&page=12 ↗
Source Article
Science Says
Original Research
Ariyh (Science Says)
· Original study ↗
Methodology
Research digest of academic study; effect conditional on shopper mood
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ads using questions (nervous or excited shoppers): 87% sales decrease. Source: Ariyh (Science Says) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/questions-in-ads-nervous-shoppers-87
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<blockquote cite="https://lighthousedata.io/data/questions-in-ads-nervous-shoppers-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- sales decrease for ads using questions (nervous or excited shoppers)<br><small>Source: Ariyh (Science Says) (2026) · <a href="https://lighthousedata.io/data/questions-in-ads-nervous-shoppers-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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