B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

22%

22% -- customer churn rate after negative experience for auto dealership consumers (Qualtrics XM Institute) (2024)

2024  · Qualtrics XM Institute

22% of consumers completely stop business with an auto dealership after a single negative interaction.

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Attribution: Qualtrics XM Institute View source
Lighthouse Research Team
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Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
auto dealership consumers (Qualtrics XM Institute)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Qualtrics XM Institute Primary Tier B
https://www.phoneninjas.com/dealership-phone-customer-experience/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Dealership Phone Customer Experience: Quality Beats Volume
You’re staring at the call report. Your team logged 200 outbound calls this week. Inbound volume is up. Average handle time is down. On paper, everything looks great. But your appointment set rate hasn’t moved. Worse, your show rate is sliding. Here’s the uncomfortable question: are your reps actual…
Original Research
Qualtrics XM Institute · Original study ↗

Qualtrics XM Institute 2024 global consumer study

Methodology documented
Industrymarketing
Plain Text
auto dealership consumers (Qualtrics XM Institute): 22% customer churn rate after negative experience. Source: Qualtrics XM Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qualtrics-dealership-churn-negative-experience
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<blockquote cite="https://lighthousedata.io/data/qualtrics-dealership-churn-negative-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- customer churn rate after negative experience for auto dealership consumers (Qualtrics XM Institute)<br><small>Source: Qualtrics XM Institute (2024) · <a href="https://lighthousedata.io/data/qualtrics-dealership-churn-negative-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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