B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5%
5% -- ai full implementation rate for qualitative research industry (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sago
Primary
Tier C
https://thecatalyx.com/qual360-na-frontline-findings-from-washington/ ↗
Source Article
Catalyx at QUAL360 NA: Frontline Findings From Washington's Event - Catalyx
Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute‘s Qual season! We’ve been delighted to take part and present our talks on stage to the industry’s finest, both client and agency-side. Jenny Kieras, our Globa…
Original Research
Sago
· Original study ↗
Methodology
Statement by Sago CEO Isaac Rogers at QUAL360 NA conference, Washington DC; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
qualitative research industry: 5% ai full implementation rate. Source: Sago (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qual-industry-full-ai-implementation-5pct
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<blockquote cite="https://lighthousedata.io/data/qual-industry-full-ai-implementation-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ai full implementation rate for qualitative research industry<br><small>Source: Sago (2025) · <a href="https://lighthousedata.io/data/qual-industry-full-ai-implementation-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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