B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59.5%
59.5% -- shop rate uplift for QSR brand (contextual video targeting campaign) (2026)
A QSR brand targeting 'pizza occasions' achieved a 59.5% uplift in shop rate via contextual CTV targeting.
- Vendor-provided case study metric without explicit methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anoki
Primary
Tier B
https://anoki.ai/the-state-of-the-art-in-contextual-video-intelligence-and-targeting ↗
Source Article
The State of the Art in Contextual Video Intelligence and Targeting
Original Research
Anoki
· Original study ↗
Methodology
Vendor-reported campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
QSR brand (contextual video targeting campaign): 59.5% shop rate uplift. Source: Anoki (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qsr-contextual-shop-rate-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qsr-contextual-shop-rate-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.5%</strong> -- shop rate uplift for QSR brand (contextual video targeting campaign)<br><small>Source: Anoki (2026) · <a href="https://lighthousedata.io/data/qsr-contextual-shop-rate-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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