B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- qr code scan rate growth for CTV ads (2025)
QR code scan rates on CTV ads increased 42% year over year according to a 2025 LG Ad Solutions study.
- Highest engagement came from local service and retail advertisers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LG Ad Solutions
Primary
Tier A
https://adwave.com/resources/tv-advertising-trends-2026-smbs ↗
Source Article
TV Advertising Trends for Small Businesses (2026)
Original Research
LG Ad Solutions
· Original study ↗
Methodology
LG Ad Solutions 2025 study
Methodology documented
Segmentation
IndustryMedia
Company SizeSMB
RegionGlobal
Channelevents
Cite this stat
Plain Text
CTV ads: 42% qr code scan rate growth. Source: LG Ad Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-scan-rate-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qr-scan-rate-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- qr code scan rate growth for CTV ads<br><small>Source: LG Ad Solutions (2025) · <a href="https://lighthousedata.io/data/qr-scan-rate-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.