B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- marketers placing qr codes at events for marketers (2025)
43% of marketers place QR codes at events.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bitly
Primary
Tier B
https://qrlytics.eu/blog/qr-code-best-practices-driving-scans ↗
Source Article
QR Code Best Practices Driving Scans
QR Code Best Practices Driving Scans
That little black-and-white square on your coffee cup? It's not going anywhere. QR codes have long outlived their pandemic-era reputation as a contactless novelty, and the numbers back that up. By 2026, the number of US consumers scanning QR codes is projected to…
Original Research
Bitly
· Original study ↗
Methodology
Bitly survey of marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 43% marketers placing qr codes at events. Source: Bitly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-placement-events-2025
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<blockquote cite="https://lighthousedata.io/data/qr-placement-events-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- marketers placing qr codes at events for marketers<br><small>Source: Bitly (2025) · <a href="https://lighthousedata.io/data/qr-placement-events-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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