B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- direct mail response rate lift for Nonprofit Christmas renewal direct mail campaign with added QR codes (RKD Group case study) (2026)
A nonprofit that added QR codes to its Christmas renewal mailing experienced a 15% increase in response rate compared to the control.
- Single-nonprofit case study cited from secondary source
- No exact study date or sample size specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RKD Group
Primary
Tier C
https://useqrkit.com/blog/qr-code-for-donations ↗
Source Article
QR Code for Donations: How to Create One Free (2026 Guide)
A QR code for donations is a scannable code that directs donors to your donation page. When supporters scan it with their phone camera (no app needed), they're instantly taken to your PayPal, Venmo, Stripe, or donation platform where they can give immediately.
The donor experience is simple: scan, p…
Original Research
RKD Group
· Original study ↗
Methodology
Single-nonprofit case study cited from RKD Group research; lift measured versus a control mailing; no date or sample size stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit Christmas renewal direct mail campaign with added QR codes (RKD Group case study): 15% direct mail response rate lift. Source: RKD Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-code-direct-mail-response-rate-lift-15
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<blockquote cite="https://lighthousedata.io/data/qr-code-direct-mail-response-rate-lift-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- direct mail response rate lift for Nonprofit Christmas renewal direct mail campaign with added QR codes (RKD Group case study)<br><small>Source: RKD Group (2026) · <a href="https://lighthousedata.io/data/qr-code-direct-mail-response-rate-lift-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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