B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- cpm seasonal lift for Web rewarded ads (Q4 holiday) (2024-2026)
November-December (Q4 holiday surge) CPMs increase by 40% to 70% for web rewarded ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024-2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applixir.com
Primary
Tier B
https://www.applixir.com/blog/web-game-monetization-benchmarks-arpu-cpms-and-rewarded-ad-engagement-… ↗
Source Article
Web Game Monetization Benchmarks: ARPU, CPMs, and Rewarded Ad Engagement Rates
Original Research
applixir.com
· Original study ↗
Methodology
AppLixir client aggregate; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web rewarded ads (Q4 holiday): 40% cpm seasonal lift. Source: applixir.com (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q4-web-cpm-surge
HTML Embed
<blockquote cite="https://lighthousedata.io/data/q4-web-cpm-surge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cpm seasonal lift for Web rewarded ads (Q4 holiday)<br><small>Source: applixir.com (2024-2026) · <a href="https://lighthousedata.io/data/q4-web-cpm-surge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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