B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.66%
2.66% -- pitch response rate for Journalists (PR pitches via Propel platform) (Q4 2022)
Journalists responded to 2.66% of PR pitches sent through the Propel platform in Q4 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.66%
Unit
Percentage
Data Vintage
Q4 2022
Entity
Sample Size
500,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier A
https://www.propelmypr.com/newsroom/propel-media-barometer-finds-journalist-responses-dropped-20-in-… ↗
Source Article
Propel Media Barometer Finds Journalist Responses Dropped 20% in Q4 2022
Back
January 18, 2023
/By
The Propel Team
Propel Media Barometer Finds Journalist Responses Dropped 20% in Q4 2022
The most dramatic fall in journalist engagement since the Propel Media Barometer launched in 2020 comes on the heels of mass newsroom layoffs, signaling that PR professionals must shift…
Original Research
Propel
· Original study ↗
Methodology
Propel Media Barometer — analysis of nearly 500,000 pitches sent through the Propel PRM platform in Q4 2022
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q3 2022 | 3.35% | |
| Q4 2021 | 3.23% | -3.6% |
| Q4 2022 (current) | 2.66% | -17.6% |
Segmentation
IndustryMedia
RegionGlobal
ChannelPR
Cite this stat
Plain Text
Journalists (PR pitches via Propel platform): 2.66% pitch response rate. Source: Propel (Q4 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q4-2022-journalist-pitch-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/q4-2022-journalist-pitch-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.66%</strong> -- pitch response rate for Journalists (PR pitches via Propel platform)<br><small>Source: Propel (Q4 2022) · <a href="https://lighthousedata.io/data/q4-2022-journalist-pitch-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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