B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- mobile traffic for global retail sites (Q4 2017)
Globally in Q4 2017, mobile accounted for 60 percent of all traffic to retail sites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
Q4 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Salesforce
Primary
Tier A
https://www.retailbiz.com.au/topics/trends-research/australians-embracing-cyber-sales-mobile-shoppin… ↗
Source Article
Australians embracing cyber sales and mobile shopping - retailbiz
It seems Australian consumers love a sale, with Black Friday 2017 witnessing a 112 per cent revenue growth compared to 2016.
According to Salesforce, this is the highest year-on-year growth ahead of Canada, France and the UK and makes Black Friday the second highest grossing day during the shopping …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce global data on mobile traffic
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global retail sites: 60% mobile traffic. Source: Salesforce (Q4 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q4-2017-mobile-traffic-global
HTML Embed
<blockquote cite="https://lighthousedata.io/data/q4-2017-mobile-traffic-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mobile traffic for global retail sites<br><small>Source: Salesforce (Q4 2017) · <a href="https://lighthousedata.io/data/q4-2017-mobile-traffic-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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