B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.10
$0.10 -- email revenue per email for emails with coupons (Q4 2013)
In Q4 2013, emails with coupons generated approximately $0.10 in revenue per email compared to $0.07 for emails without coupons.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.10
Unit
Currency Usd
Data Vintage
Q4 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
91
Source
Experian Marketing Services
Primary
Tier A
http://www.retaildive.com/news/study-says-e-coupons-helped-retailers-boost-q4-revenues/234616/ ↗
Source Article
Study says e-coupons helped retailers boost Q4 revenues
Dive Brief:
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In Q4 2013, e-mails led to 43% more revenue than e-mails without, or some $0.10 versus $0.07 per e-mail, according to the Q4 2013 E-mail Benchmark Study from Experian Marketing Services.
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The study, which followed 50 brands last October and November, also found that during the past ho…
Original Research
Experian Marketing Services
· Original study ↗
Methodology
Q4 2013 E-mail Benchmark Study from Experian Marketing Services
Methodology documented
Segmentation
IndustryRetail
Channelemail
Cite this stat
Plain Text
emails with coupons: $0.10 email revenue per email. Source: Experian Marketing Services (Q4 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q4-2013-email-revenue-per-email
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<blockquote cite="https://lighthousedata.io/data/q4-2013-email-revenue-per-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.10</strong> -- email revenue per email for emails with coupons<br><small>Source: Experian Marketing Services (Q4 2013) · <a href="https://lighthousedata.io/data/q4-2013-email-revenue-per-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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