B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- appointment to sale conversion rate for online sales industry (Q2 2026)
In Q2 2026, the overall online sales benchmark for appointment-to-sale conversion rate was 22%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
doyouconvert.com
Primary
Tier B
https://www.doyouconvert.com/blog/q2-2026-online-sales-benchmarks/ ↗
Source Article
Q2 2026 Online Sales Benchmarks
Also cited by
ppc.land
https://ppc.land/
2026-08-19
Original Research
doyouconvert.com
· Original study ↗
Methodology
Appointment-to-sale conversion improved to 22%, up slightly from Q1.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online sales industry: 22% appointment to sale conversion rate. Source: doyouconvert.com (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/q2-2026-appointment-to-sale-conversion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/q2-2026-appointment-to-sale-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- appointment to sale conversion rate for online sales industry<br><small>Source: doyouconvert.com (Q2 2026) · <a href="https://lighthousedata.io/data/q2-2026-appointment-to-sale-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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