B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
16%
16% -- price premium when customers feel valued for organisations (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://technologydispatch.com/give-data-a-heart-with-quantified-empathy/ ↗
Source Article
The Impact of Customer Empathy on Digital Brand Success
As more and more consumers depend on digital channels, a lack of empathy can increasingly damage brands as online shoppers simply take their hard-earned cash elsewhere. Indeed, research by PwC revealed that 32% of consumers said they’d stop doing business with a brand they loved after a single bad e…
Original Research
PwC
· Original study ↗
Methodology
PwC research cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 16% price premium when customers feel valued. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-price-premium-feeling-valued
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pwc-price-premium-feeling-valued" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- price premium when customers feel valued for organisations<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-price-premium-feeling-valued" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.