B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- brand abandonment rate for LATAM consumers (2026)
According to PwC LATAM, 86% of consumers will abandon a brand after just two negative experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC LATAM
Primary
Tier C
https://sagicc.co/en/blog/peak-season-checklist-how-to-prepare-your-customer-service/ ↗
Source Article
Peak Season Checklist: How to Prepare Your Customer Service
Peak Season Checklist: How to Prepare Your Customer Service
Peak season can be a decisive moment for any online supermarket. November and December, driven by events like Black Friday, Christmas, and year-end shopping, bring a significant increase in sales—but also in customer expectations. Preparing…
Original Research
PwC LATAM
· Original study ↗
Methodology
Cited from PwC LATAM consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LATAM consumers: 86% brand abandonment rate. Source: PwC LATAM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-latam-abandon-brand-two-negative-experiences
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<blockquote cite="https://lighthousedata.io/data/pwc-latam-abandon-brand-two-negative-experiences" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- brand abandonment rate for LATAM consumers<br><small>Source: PwC LATAM (2026) · <a href="https://lighthousedata.io/data/pwc-latam-abandon-brand-two-negative-experiences" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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