B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share wanting brands to educate on health nutrition for consumers (2025)
42% of consumers surveyed in the PwC Voice of the Consumer survey want food and beverage brands to inform and educate them about health and nutrition.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://thinkb2bmarketing.com/what-does-the-glp-1-boom-mean-for-the-commercial-wellness-ecosystem/ ↗
Source Article
What does the GLP-1 boom mean for the commercial wellness ecosystem?
There is no silver bullet to weight loss – or is there?
The current megatrend surrounding weight loss injections has landed the scientific community in a spot of hot water. On the one hand, there are those praising the glucagon-like peptide-1 (best known as GLP-1) as the way out of the current obesi…
Original Research
PwC
· Original study ↗
Methodology
PwC Voice of the Consumer survey
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
consumers: 42% share wanting brands to educate on health nutrition. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwc-health-education-demand
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<blockquote cite="https://lighthousedata.io/data/pwc-health-education-demand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share wanting brands to educate on health nutrition for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/pwc-health-education-demand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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